How to Use X (Twitter) to Make Money: A Practical Guide for Beginners

In the age of social media dominance, using platforms like X (formerly Twitter) to make money has become a serious option for anyone with a smartphone and internet connection. What was once a platform for sharing thoughts in 280 characters has evolved into a powerful tool for building brands, connecting with an audience, and ultimately monetizing your content. If you’re wondering how to tap into this potential, let me walk you through the steps — without overwhelming you with bullet points.

First, let’s talk about getting started. If you’ve never thought of X as a moneymaker, it might seem like a lot at first, but it’s actually more straightforward than you’d think. Whether you’re starting from scratch or already have a bit of a following, the key is to approach the platform strategically rather than randomly tweeting out whatever comes to mind. The beauty of X is that anyone can grow a following with time and effort, but it requires consistency and a clear purpose.

The first step is figuring out your niche. What do you want to be known for? Are you into fitness, personal development, finance, or something else entirely? It doesn’t have to be complex. The clearer you are about your topic, the easier it will be to attract the right followers. Once you’ve nailed down your niche, start posting content around it. X rewards consistency, so tweet regularly about your topic, and make sure your content adds value. Offer tips, insights, and personal experiences that people can relate to or learn from.

The key is engagement. Unlike Instagram or YouTube, X is a conversation-based platform, so simply broadcasting messages won’t be enough. Instead, engage with others. Respond to tweets from people in your niche, ask questions, and retweet insightful content with your own commentary. You want to build relationships, not just followers. Your tweets are important, but the way you interact with others can help you gain more traction than you might expect.

Once you’ve started posting and engaging consistently, it’s time to leverage the built-in features of X to grow your presence further. Hashtags are a great way to get discovered by people outside of your current following. Use relevant hashtags in your tweets, but don’t overdo it — one or two is plenty. In fact, it is best practices to not add more than two hashtags in one post.

Another feature that is invaluable is Twitter Spaces. Spaces allow you to host live audio conversations, and this can help you connect deeply with your audience. If you have expertise in a particular area, hosting a Space to share your insights or answer questions is a fantastic way to build authority and trust with your followers.

But what if you don’t have a product to sell yet? Many people make money on X by promoting products that aren’t their own through affiliate marketing. Affiliate marketing is essentially promoting other people’s products, and when someone buys using your unique link, you earn a commission. You don’t need your own product to start monetizing. Find products or services that align with your niche and that you genuinely believe in, sign up for their affiliate program, and start recommending them to your audience.

Now, if you do have your own product or service, X can become your sales funnel. Share testimonials, behind-the-scenes updates, and results that people are getting from your product. Make it personal, and show how your product is solving problems. Pinned tweets are especially useful here — pin a tweet promoting your product at the top of your profile so it’s the first thing people see when they land on your page.

Another thing to consider is creating digital products, which can be a goldmine. You don’t need to create something physical to make money. E-books, courses, guides, or membership communities are all popular ways to monetize an audience. Once you’ve built some authority in your niche and have people engaging with your content, you can start asking yourself, “What does my audience need?” If you’re in the fitness niche, maybe your followers are asking about workout plans or meal guides. Package your knowledge into something they can buy and start promoting it on X. You can even run a pre-sale to gauge interest before putting the full product together.

To gain serious traction, focus on building relationships with key players in your niche. These are influencers, thought leaders, or brands who already have the audience you want. Start engaging with their content regularly — not in a spammy way, but by offering genuine insight or asking good questions. Over time, this builds relationships and could even lead to collaborations, which can explode your visibility. Collaborating with bigger names in your space can give you instant credibility and introduce you to a wider audience.

Let’s talk about growth. Once you’ve got some momentum, it’s time to start thinking about scale. This is where the power of the value ladder comes into play. A value ladder is essentially a way to gradually offer more value (and higher-priced products or services) to your audience as you grow. You might start with free content, then offer a $10 product, then a $100 course, then a $1997 coaching package. The idea is to build trust first and then offer more advanced solutions as people become more engaged and ready to invest in what you’re offering. Plus, when you understand Clickfunnels, this process of offer stacking will be invaluable to you.

If you feel like things aren’t moving fast enough at any point, don’t panic. Everyone feels that at some stage. It’s easy to compare yourself to accounts with thousands of followers and wonder why you’re not there yet, but remember that everyone started from zero. If you keep showing up, adding value, and engaging with your audience, your following will grow.

And if you get stuck? Don’t worry. I’ve been there too. The road to monetizing X takes time, but you can always reach out if you need a hand. You can find me on X @TheAveryJackson, where I’m always sharing tips and insights to help people like you get started and make the most of the platform. Keep going — you’ve got this!